Brand Guidelines
Resources for press, partners, and collaborators.
Logo
The logo is set as a single word — “seoulfm” in lowercase. “seoul” is white and bold; “fm” is lighter. It should always appear on a dark background.
Need logo files? For vector and raster logo files, contact press@seoul.fm
Color Palette
Violet
#7c3aed
Primary
Pink
#db2777
Primary
Dark
#0a0a0f
Primary
Violet Light
#a78bfa
Accent
Violet Dark
#6d28d9
Accent
Background
#0a0a0f
Surface
Surface
#13131a
Surface
Text
#e2e2f0
Surface
Typography
SeoulFM uses Inter as its primary typeface across all platforms. It's clean, highly legible, and works at every size.
Voice & Tone
SeoulFM sounds confident, clean, and minimal. Not try-hard. Premium but approachable — like talking to someone who genuinely loves what they do and respects your time.
Do
- Be direct and concise
- Sound like a person, not a brand deck
- Use short sentences and active voice
- Let the product speak for itself
- Be warm without being performative
Don't
- Use hype words (“revolutionary”, “game-changing”)
- Over-explain or pad with filler
- Use excessive exclamation marks
- Sound corporate or stiff
- Try too hard to be trendy or edgy
Usage Guidelines
When referencing SeoulFM in press, content, or integrations:
OK
- Write “SeoulFM” as one word with a capital S and capital FM
- Describe us as “24/7 K-pop radio” or “live K-pop radio”
- Link to seoul.fm
- Use official logo files on dark backgrounds
- Screenshot the app in editorial context
Not OK
- Write it as “Seoul FM”, “SEOULFM”, or “Seoul.FM”
- Imply endorsement or partnership without permission
- Use the logo on light or colored backgrounds
- Modify, animate, or crop the logo
- Use our brand in a way that suggests affiliation
Contact
For press kits, logo files, or partnership inquiries: press@seoul.fm
You can also reach us through our contact page.
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Brand Guidelines
Resources for press, partners, and collaborators.
Logo
The logo is set as a single word — “seoulfm” in lowercase. “seoul” is white and bold; “fm” is lighter. It should always appear on a dark background.
Need logo files? For vector and raster logo files, contact press@seoul.fm
Color Palette
Violet
#7c3aed
Primary
Pink
#db2777
Primary
Dark
#0a0a0f
Primary
Violet Light
#a78bfa
Accent
Violet Dark
#6d28d9
Accent
Background
#0a0a0f
Surface
Surface
#13131a
Surface
Text
#e2e2f0
Surface
Typography
SeoulFM uses Inter as its primary typeface across all platforms. It's clean, highly legible, and works at every size.
Voice & Tone
SeoulFM sounds confident, clean, and minimal. Not try-hard. Premium but approachable — like talking to someone who genuinely loves what they do and respects your time.
Do
- Be direct and concise
- Sound like a person, not a brand deck
- Use short sentences and active voice
- Let the product speak for itself
- Be warm without being performative
Don't
- Use hype words (“revolutionary”, “game-changing”)
- Over-explain or pad with filler
- Use excessive exclamation marks
- Sound corporate or stiff
- Try too hard to be trendy or edgy
Usage Guidelines
When referencing SeoulFM in press, content, or integrations:
OK
- Write “SeoulFM” as one word with a capital S and capital FM
- Describe us as “24/7 K-pop radio” or “live K-pop radio”
- Link to seoul.fm
- Use official logo files on dark backgrounds
- Screenshot the app in editorial context
Not OK
- Write it as “Seoul FM”, “SEOULFM”, or “Seoul.FM”
- Imply endorsement or partnership without permission
- Use the logo on light or colored backgrounds
- Modify, animate, or crop the logo
- Use our brand in a way that suggests affiliation
Contact
For press kits, logo files, or partnership inquiries: press@seoul.fm
You can also reach us through our contact page.